If users don't care about privacy...
Another one from the "If users don't care about privacy, why is this even a thing?" department. (Previously: gas pump sticker, RFID protector )
Here's a page from a mailer opposing California's Proposition 46.
If the "privacy is dead" crowd were anywhere near right, the pro-46 mailers would have come out with something like:
"Proposition 46 helps you connect with public and private sector stakeholders and share your love for your favorite health brands!"
But that's not the kind of message that works on regular people. All that connect, share, conversations with brands jive? That only works in Marketing meetings with too few breaks and too much PowerPoint® and CO2.
Bonus links
No on 46: Privacy
George Tannenbaum: Conversations about brands. A Primer.
The Economist: Leaders: Advertising and technology: Stalkers, Inc.
Emerging Technology From the arXiv - MIT Technology Review: The Murky World of Third Party Web Tracking
Adam Tanner, Contributor: Health Entrepreneur Debates Going To Data's Dark Side
In the Pipeline: The Most Unconscionable Drug Price Hike I Have Yet Seen
Alltop RSS: Kyle and Stan Malvertising Network Nine Times Bigger Than First Reported
Darren: Some big hairy questions for advertising and marketing technology
Quinn Norton: "What Does Ethical Social Networking Software Look Like?" in The Message
Paul Scicchitano: Critics Say Big Data May Discriminate
Zach Rodgers: Under Pressure From Buyers, Fraud-Plagued AppNexus Girds For Battle
AdExchanger: Come Together: How The Advertising And Software Industries Are Converging
ronan: It’s Official: Consumers Are Just Not That Into Retargeted Ads