A little while ago, I said something about how the adtech scene is out of touch with regular people. Just found a good example.
John Battelle writes that the solution to getting people to accept creepy web ads is...long weaselly Terms of Service documents!
Quite a concept. You can get people to like one unnatural behavior that only makes sense inside the corporate filter bubble by using another unnatural behavior that only makes sense within the corporate filter bubble.
We're doing stuff that makes you really uncomfortable, privacy-wise, but that's perfectly fine, because it's all in that long Terms of Service document that you automatically agree to by visiting our site.
Unfortunately, this might not be going far enough. In order to really get people to accept creepy targeted ads, the advertisers will need to add in:
complicated voicemail systems
Styrofoam packing peanuts
not just a bunch of legal jibber-jabber. How about it?