2015: the year to save web advertising?
I spent some time with targeted online advertising
from the advertiser side this year, looking at a
data-packed dashboard and tweaking all kinds of stuff.
Did not get to spend that much time on it, since
I have to do a lot of different things for work,
but did get to learn and try it out. And managing
targeted ads is like all the most habit-forming
parts of solving crossword puzzles, gambling for
real money, checking and re-checking social sites,
and getting sucked into a real-time strategy game.
All at the same time.
But in the long run...
The more targetable an ad medium is, the more it
provokes filters and regulation. (Do Not Call,
the junk fax ban, spam filters, web adblock...)
The less targetable an ad medium is, the more it can
support content, build brands, and get attention.
(Even people who spent perfectly good money on a TiVo
still watch most of the TV commercials.)
In 2015, we have an opportunity to save
web advertising, by moving toward less targetability.
While database marketers are all fired up about ads
in native mobile apps, the main web browsers all
have decent tracking protection available to users
who choose to turn it on.
Individual sites and brands can't unilaterally give
up the Big Data habit all at once, but I can help make
my own site's users less trackable, which helps me a
little bit right away and a lot more later.
Now is the chance to inform, nudge, and tempt users
into doing what's right for publishers and brands.
Some users like the "getting away with something"
feeling of running an ad blocker, but IMHO most people
will feel better about helping their favorite sites
by getting tracking protection turned on.
Please have a look at
ad.aloodo.com and let me
End of year bonus links
Mathew Ingram: It’s getting harder to tell what’s a real Silicon Valley startup and what’s a parody
JR Hennessy: The tech utopia nobody wants: why the world nerds are creating will be awful | JR Hennessy
Lisa Vaas: Cat stalker knows where your kitty lives (and it's your fault)
BOB HOFFMAN: Why Your Social Media Strategy Sucks
Lauren Kirchner: Amway Journalism
Kashmir Hill: Forget Glass. Here Are Wearables That Protect Your Privacy.
Derek Thompson: The New York Times Is a Great Company in a Terrible Business
Robinson Meyer: I Drank a Cup of Hot Coffee That Was Overnighted Across the Country SHUT UP AND TAKE MY MONEY.
Rebecca J. Rosen: Actually, Some Material Goods Can Make You Happy
Dana: Browsewrap Agreements Must Be Brought to Users’ Attention
Richard Byrne Reilly: NSA spying might have affected U.S. tech giants more than we thought
AdExchanger: Beware Of Publishers’ Walled Gardens
Angèle Christin: When it comes to chasing clicks, journalists say one thing but feel pressure to do another
AdExchanger: Answering A Squirrelly Question: 'What Is PII?'
Sarah Sluis: Ghostery and IPONWEB Team Up To Bring Fraud Detection To RTB
John Robb: The BEST grocery store brand in the US right now is Market Basket. Here’s their secret.
Sean Blanchfield: 2014 Report – Adblocking Goes Mainstream
eaon pritchard: influencer theory is the wrong end of the stick
ronan: ‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Allison Schiff: Fraud-day With Dstillery: Everyone Is Responsible For Fighting Fraud (In the long run, fighting fraud means
Tauriq Moosa: Comment sections are poison: handle with care or remove them
Matthew Garrett: My free software will respect users or it will be bullshit
Katerina Pavlidis: The day I realised my personal data was no longer mine
sil: The next big thing is privacy
Stephany Fan: Do Beacons Track You? No, You Track Beacons
ronan: Facebook Poses Further Threat To Google With Full FAN Roll Out
Alex Hern: Sir Tim Berners-Lee speaks out on data ownership
ronan: Ad Tech Firms Prepare For Bolstered US Profile
Doc Searls: How Radio Can Defend the Dashboard
Federal Trade Commission: Online ads roll the
Could different groups of people, including “protected
classes,” see entirely different ads? If the offer and
group are subject to legal protections, could the
result have a disproportionate adverse impact? Even if
they are not subject to legal protection, can some ads
be offensive or harmful to some audiences?
BOB HOFFMAN: Amazing Tale Of Online Ad Fraud
AdExchanger: Facebook And Google Are Bringing Walled Gardens Back
Erika Napoletano: Why Copyblogger Is Killing Its Facebook Page
(via Street Fight)
ronan: Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Computerworld: Hackers strike defense companies through real-time ad bidding
Amanda Tomas: My Day Interviewing For The Service Economy Startup From Hell
(via The Awl)
Malvertising Campaign on Yahoo, AOL, Triggers CryptoWall Infections
jonathan: How Verizon’s Advertising Header Works
(via The Not-So Private Parts)
Ad blocker that clicks on the ads
BOB HOFFMAN: Hypocrisy By Proxy
Susan Crawford: Jammed
(via Doc Searls WeblogDoc Searls Weblog »)
Salon.com: Silicon Valley will destroy your job: Amazon, Facebook and our sick new economy
Matthew Yglesias: Car dealers are awful. It's time to kill the dumb laws that keep them in business.
Rachel Goodman, Staff Attorney, ACLU Racial Justice Program: FTC Needs to Make Sure Companies Aren’t Using Big Data to Discriminate
Gregory Ferenstein: Study: more Americans fear spying from corporations than the government (also, clowns)
Andrew Casale: A Better Programmatic Supply Chain Will Root Out Fraud
Bourree Lam: Newspaper Ad Revenue Fell $40 Billion in a Decade
Ben Williams: Acceptable Advertising – before and after
(via Adblock Plus and (a little) more - mozilla -)
(via Adblock Plus and (a little) more - Blog)
Jim Edwards: The Guardian Is Being Swamped With 'Dark Traffic' And No One Knows Where It's Coming From ("Dark" traffic is worthless to low-reputation sites, though. The less information available on individual users, the more that site reputation matters.)
Greg Sterling: First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
Napier Lopez: Reuters moves conversation to social media as it kills comments on its news stories
MediaPost | Garfield at Large: These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You
Nicholas Nethercote: Quantifying the effects of Firefox’s Tracking Protection
Bloomberg: High-Speed Ad Traders Profit by Arbitraging Your Eyeballs
Pew Research Center's Internet & American Life Project: Americans Consider Certain Kinds of Data to be More Sensitive than Others
Baekdal Plus: Clickbait is the Greatest Threat To Your Future Success - (by @baekdal)
eaon pritchard: sincerity is bullshit
Digg Top Stories: Somebody’s Already Using Verizon’s ID To Track Users
Daniel Nazer: Victory! Court Finally Throws Out Ultramercial’s Infamous Patent on Advertising on the Internet
Doc Searls: Some thoughts on App Based Car Services (ABCS)
Brian Merchant: How the World's Largest PR Firm Uses Big Data to Grow Its Astroturf Campaigns
marks: Dark social traffic in the mobile app era -- Fusion
Darren: My journey in becoming a Mozillian
Simon Phipps: A shadowy consortium opposes your Internet privacy
Michael Sebastian: Major Ad Buyer Tells Magazines It Won't Buy Tablet Circ Like It's Print Any More
Frédéric Filloux: The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem
Kelly Jackson Higgins: Online Ad Fraud Exposed: Advertisers Losing $6.3 Billion To $10 Billion Per Year
Media Briefing TheMediaBriefing Analysis: Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'
Chris Smith: How publishers combat ad blockers
BOB HOFFMAN: Charts, Graphs, Facts, and Fiction
Ed Lee: Getting Tiles Data Into Firefox
Daniel Terdiman: Facebook goes all-in on advertising after years of laying groundwork
Ben Williams: Adblock Plus is best defense against 'malvertising’ according to new study
(via Adblock Plus and (a little) more - Blog)
Dylan Tweney: Tech VCs poured millions into media companies in 2014 — but it’s not clear why
Leo Mirani: The secret to the Uber economy is wealth inequality
Bruce SchneierS: Over 700 Million People Taking Steps to Avoid NSA Surveillance
Antonio Cangiano: Don’t Count on Ads
Barry Levine: Sorenson releases Spark tools to take TV to the next interactive level
Brian Braiker: Michael Wolff on digital media in 2015: ‘A deluge of crap’
(via Doc Searls Weblog)
Gretchen Shirm: The push: product placement in fiction
Jay Rosen: When to quit your journalism job
(via The Big Picture)
(via The Big Picture)
Ryan Gantz: Bad community is worse than no community
Alisha Ramos: Reporters, designers, and developers become BFFs
Timothy Geigner: Librarians Are Continuing To Defend Open Access To The Web As A Public Service
Justin Peters: The Sony Emails Are Fair Game
Ricardo Bilton: 4 publishers that killed their comment sections in 2014
(via Marketing Land » Marketing Day)
John Koetsier: Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops
george tannenbaum: Writing copy.
Steven Englehardt: How cookies can be used for global surveillance
AdExchanger: The Publisher’s Guide To Domain Spoofing
Jeffrey Zeldman: Unexamined Privilege is the real source of cruelty in Facebook’s “Your Year in Review”
(via One Foot Tsunami and swissmiss)
Mark Copyranter: IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).
RichardStacy: Organic social media is dead: but was it ever alive?
Syndicated 2014-12-31 16:05:40 from Don Marti