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Name: Don Marti
Member since: 2000-04-21 19:59:46
Last Login: 2007-08-14 04:08:08

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When a site tries to violate users' common-sense expectation of privacy, it should be the system administrator's responsibility to protect the user unless the user requests otherwise. Web ad banners are a security hole.

Information wants to be $6.95.

This 5-minute DNS tweak

protects you and the users who depend on you from the evil, intrusive tracking of


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Update on users: they're still not morons

From a SiteScout blog post on retargeting:

Users who recognize your brand will now see your advertisements displayed across thousands of websites, creating the impression of a large-scale advertising campaign, but for a fraction of the budget.

That's unrealistic. Users have figured out retargeting, and it's already motivating them to block ads, not creating the impression of anything.

As David Ogilvy once wrote, The consumer is not a moron, she is your wife. If retargeting is something that you can explain in a blog post, users who see it every day already have it figured out.

Users still aren't morons.

Following a user around the Internet with an ad creates the impression of following a user around the Internet with an ad. And that's about it.

Too often, adtech overcomplicates the technical side, but oversimplifies the human side. People who participate in markets are good applied behavioral economists, because they have to be. That goes for buyers as well as sellers.

The adtech scene assumes that we're in some kind of controlled experiment, where adtech people are the experimenters and users are the subjects. In fact, we're all market participants, everyone is an active player, and ignoring or blocking potentially deceptive information like retargeting is a reasonable move.

Related: Why users will have a L.E.A.N. beef with adtech

Syndicated 2015-10-18 14:00:50 from Don Marti

Watering the data lawn

News from California: Big month for conservation: Californians cut water use by 31% in July.

Governor Brown said to cut back by 25%, and people did 31%.

Why? We were watering and maintaining lawns because we were expected to, because everyone else was doing it. As soon as we had a good excuse to cut back, a lot of us did, even if we overshot the 25% target.

Today, advertising on the web has its own version of lawn care. Ad people have the opportunity to collect excess data. Everyone is stuck watering the data lawn and running the data mower. So the ad-supported web is getting mixed up with surveillance marketing, failing to build any new brands, and getting less and less valuable for everyone.

Clearly, the optimum amount of data to collect is not "as much as possible". If an advertiser is able to collect enough data to target an ad too specifically, that ad loses its power to communicate the advertiser's intentions in the market, and becomes just like spam or a cold call. By enabling users to confidently reduce the amount of information they share, advertisers make their own signal stronger. (Good explanation of signaling and advertising from Eaon Pritchard.)

Where's a good reason to justify a shift to higher-value advertising? Everybody wants to get out of the race to collect more and more, less and less useful, data. So what's a good excuse to start?

Could a good news frenzy do it? No IT company is better at kicking off a news frenzy than Apple, and now Apple is doing Content Blocking. Doc Searls covers Content Blocking's interaction with Apple's own ad business, and adds:

Apple also appears to be taking sides against adtech with its privacy policy, which has lately become more public and positioned clearly against the big tracking-based advertising companies (notably Google and Facebook).

It's a start, but unfortunately, Big Marketing tends to take Apple's guidance remarkably slowly. Steve Jobs wrote Thoughts on Flash in 2010, and today, more than five years later, battery-sucking Flash ads are still a thing.

So even if Apple clobbers adtech companies over the head with a "Thoughts on Tracking" piece, expect a lot of inertia. (People who can move fast are already moving out of adtech to other things.)

Bob Hoffman writes:

The era of creepy tracking, maddening pop-ups and auto-play, and horrible banners may be drawing to its rightful conclusion.

But things don't just happen on the Internet. Someone builds an alternative. It looks obvious later, but somebody had to take the first whack at it. Tracking protection is great, but someone has to build the tools, check that they don't break web sites, and spread the word to regular users.

So why just look at tracking protection and say, wow, won't it be cool if this catches on?

Individuals, sites, and brands can help make tracking protection happen..

And if you really think about it, tracking protection tools are just products that users install. If only there were some way to get the attention of a bunch of people at once to persuade them to try things.

Syndicated 2015-08-29 14:28:16 from Don Marti

Web advertising link dump

In case you missed these the first time.

Corey Weiner: The Real Victims of Ad Fraud Might Surprise You

Mark Duffy: Copyranter: Native advertising is killing ad creativity (via Digiday)

Michael Sebastian: Publishers Stare Down an 'Oh Sh*t' Mobile Moment

cks: Web ads considered as a security exposure

Alex Kantrowitz: Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting

Sell! Sell!: Advertisers Are Like Prison Cafeteria Cooks

Hacker News: The Law of Shitty Clickthroughs

Alex Kantrowitz: Ad Tech's Rough Ride on Wall Street Continues With Latest IPO

Mathew: Thoughts on media business models

jbat: A Few Questions For Publishers Contemplating Facebook As A Platform

Brendon Lynch: An update on Microsoft’s approach to Do Not Track

MediaPost | RTB Insider: How Agencies Can Win The Battle Against Ad-Tech Companies

Sell! Sell!: TellUsYourStoryItis

BOB HOFFMAN: Bob's Keynote To NAB Radio Show

Christian Sandvig: The Facebook “It’s Not Our Fault” Study

John Herrman: Notes on the Surrender at Menlo Park

Jason Kint, CEO—DCN: Bad Ads: Research Shows They May Cost More Than They’re Worth

Ken Doctor: Newsonomics: Razor-thin profits are cutting into newspapers’ chances at innovation

BOB HOFFMAN: Take The Refrigerator Test

Owen Williams: You should be using these browser extensions to keep yourself safe online

Alex Kantrowitz: Inside Google's Secret War Against Ad Fraud (via Google Online Security Blog)

Jack Marshall: Major Advertisers Are Still Funding Online Piracy

Friedrich Geiger: Facebook Like Button Lands German Sites in Hot Water

Monica Chew: Tracking Protection for Firefox at Web 2.0 Security and Privacy 2015

Research Team—DCN: Content Pirates and Ad Hijackers Earn $200 million a Year

MediaPost | Online Media Daily: Useful Vs. Creepy: The Jury Is Still Out

Internal exile: Quantifying quislings

Cog Blog: Contracts and Enquiries; Rebates and Dark Pools

Rick Waghorn: Wall Street and it’s minions set their sights on a media futures market where the hedge funds get to play with advertising’s future. Cost + Complexity = Collapse

Frederic Lardinois: Chrome Now Automatically Pauses Flash Content That Isn’t ‘Central’ To A Web Page

Baldur Bjarnason: iOS 9 content blocking extensions are not a mobile advertising armageddon

Massimo: The Problem With Targeting

Alex Hern: I read all the small print on the internet and it made me want to die

Mark Duffy: Copyranter: It’s time to kill Cannes

Joshua Benton: How big a deal will adblocking on iPhones and iPads be for publishers?

Martin Beck: Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising

SamuelScott: The Alleged $7.5 Billion Fraud in Online Advertising

SC Magazine: Study: Click-fraud malware often leads to more dire infections

Reuters: Business News: Ad executives cautious about growth, gear up for contract battle

Eric Picard: Fixing online advertising's privacy woes

Mark Duffy: Copyranter: Everybody’s definition of ‘branded content’ is wrong

Deeplinks: XKeyscore Exposé Reaffirms the Need to Rid the Web of Tracking Cookies (via WhiteHat Security Blog)

Mindi Chahal: Consumers are ‘dirtying’ databases with false details

Dean Takahashi: Facebook’s planned customer-data change called ‘land grab’ by publishers (via Marketing Land » Marketing Day)

Jason Cooper, Integral Ad Science: Mobile advertisers need a cookie-crumb trail to follow

Jim Edwards: I used the software that people are worrying will destroy the web — and now I think they might be right

The Tech Block: Google’s ad system has become too big to control

Frédéric Filloux: News Sites Are Fatter and Slower Than Ever (via Digital Content Next)

Alexander Hanff: Why CTO’s should enforce adblocking on their networks

David Barton: Should Parents Adblock to Protect Kids?

Google Security PR: More Visible Protection Against Unwanted Software (via Marketing Land » Marketing Day)

yan: lessons from the ad blocker trenches

Ben Thompson: Why Web Pages Suck

Felix Salmon: Ad tech is killing the online experience (via CMO Today)

Meenaskshi Mittal: Trustworthy Accountability Group (TAG) and Digital Ad Leaders Announce New Program to Block Fraudulent Data Center Traffic

Darren: The “oh shit” moment for the web

Syndicated 2015-07-25 14:14:40 from Don Marti

Broadcasters, fighting, and data leakage

Bob Hoffman wants to see broadcasters standing up against adtech. He writes,

They are being taken to the cleaners by hyper-motivated digital evangelists who understand what predatory thinking means.

Here's a screenshot of a radio station site.

The purple bar on the right is a Ghostery list of all the trackers that are data-leaking the KFOG audience to the "adtech ecosystem."

So if a media buyer wants to reach radio listeners in the Bay Area, he or she can buy a radio commercial on KFOG (good for KFOG), buy an ad or sponsorship on the KFOG site (also good for KFOG), or just leech off the data leakage and use adtech to reach the same listeners on another site entirely (not so good for KFOG).

The radio station builds an audience, and the third-party trackers leak it away.

At the same time, a radio station can't unilaterally drop all the third-party trackers from the site. Protecting the audience is hard. That's where a radio station can use a tracking protection plan. Get the audience protected, stop data leakage, get more advertisers coming to you instead of sneaking around.

On air, when someone interferes with your signal you can call the FCC. On the Internet, well, this is getting too long, so just call Bob.

Syndicated 2015-06-29 14:07:54 from Don Marti

NIMBY + ISDS = Profit?

Random idea for how to make some cash from the Trans-Pacific Partnership.

Step 1: Buy a piece of real estate in a city with a severe NIMBY problem. (See How Strong Property Rights Promote Social Equality for more info.) Sell an ownership interest in the property to a foreign company.

Step 2: Get an architect to design a building for the site that is technically 100% legal, but that will provoke a severe NIMBY reaction. Something like "Section 8 housing for TaskRabbit workers and tech bus drivers." Put up posters and buy some newspaper ads, to get the local NIMBYs fired up.

Step 3: When the local government starts giving you grief about the building plans, don't even go to the City Council meeting. Take it straight to the International Centre for Settlement of Investment Disputes, and get the US Federal government to pay the foreign company for its investment loss.

Buy back the foreign company's share of the property and repeat. Do this enough times and a vacant lot could be more profitable than a luxury condo development. (Sucks to be a person actually looking for an apartment, but hey, are we going to do Free Trade or what?)

Syndicated 2015-06-25 02:25:36 from Don Marti

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