dmarti is currently certified at Master level.

Name: Don Marti
Member since: 2000-04-21 19:59:46
Last Login: 2007-08-14 04:08:08

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Homepage: http://zgp.org/~dmarti/

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When a site tries to violate users' common-sense expectation of privacy, it should be the system administrator's responsibility to protect the user unless the user requests otherwise. Web ad banners are a security hole.

Information wants to be $6.95.

This 5-minute DNS tweak

protects you and the users who depend on you from the evil, intrusive tracking of doubleclick.net.

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Bonus links and a point of order

Interested in the Targeted Advertising Considered Harmful material, and looking for next steps for making web ads work better for sites and brands? Sure you are.

New blog in progress: blog.aloodo.org. This is about small changes that site and brands can do to get better web ads. A few simple rules...

  • No calls for collective action. That's what the adtech people are trying to do on fraud, and it's not working.

  • No long-term projects. The "backlog" never gets done. Web sites have to work at the speed of git push, not the speed of cheese tweets. Every to-do item on blog.aloodo.com will be as simple as adding a social button widget to a page template, or simpler.

  • No appeals to privacy. Privacy is an important philosophical concept, which reasonable people disagree on, and which we do not have time for. We can fix obvious bugs without discovering the meaning of a complicated word.

  • No assumptions that users are changing. We ignore surveillance marketing people when they say that Consumers want to connect and share with their beloved brands, and we need to ignore Users are becoming concerned about PII and autonomy just as much.

  • Work with norms and laws, don't change them. The niche for brogrammers doing creepy and/or illegal stuff in order to do a business is filled. More than filled.

Anyway, feed. Blog.

Bonus links

Timothy B Lee: How to be better at PR

Mark Duffy: Copyranter: Digital is destroying all creativity

BOB HOFFMAN: Agencies Cheating Clients, Says Former Mediacom CEO. No Shit, Says Me.

Tales of a Developer Advocate: Detecting injected content from third-parties on your site

Francis: The advert wars

Darren Herman: Mozilla’s mission in the context of digital advertising

jm: Epsilon Interactive breach the Fukushima of the Email Industry (CAUCE)

Warc: Brands still look to print

Kurt Wagner: Snapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re Getting Them

Sell! Sell!: Building Real Brands: The Difference Between Building A House, And Painting A Picture Of A House.

Monica Chew: How do I turn on Tracking Protection? Let me count the ways.

Evan Soltas: The Rent Hypothesis

Sell! Sell!: Advertising Is Losing Maverick Thinking - What's The Solution?

Alexandra Bruell: Media-Agency Kickbacks. Yes, They're Real. (via The Ad Contrarian)

Jeff Kagan: Google Glass Should Stay Gone

Samuel Gibbs: Facebook 'tracks all visitors, breaching EU law'

djbriane: Meerkat Vs Periscope: Tech journalist is a sickly mess | BGR

Bruce Schneier: Survey of Americans' Privacy Habits Post-Snowden

Monica Chew: Two Short Stories about Tracking Protection

Joseph Lichterman: The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising

Mike Proulx: There Is No More Social Media -- Just Advertising

Maciej Zawadziński, ClearCode: How the U.N.’s new privacy move will shake up the adtech industry

BOB HOFFMAN: How Do You Untrain A Generation?

Todd Garland: Context is Everything: How to Counter AdBlock

Jason Kint: Debunked: Five Excuses for Dismissing Do Not Track

Adotas: Proximity Networking: Can You Buy Me Now?

Adotas: Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Alex Kantrowitz: Brands Are Swiftly Taking Automated Digital Ad Buying Operations In-House

Digg Top Stories: How Click Farms Have Inflated Social Media Currency

Mona Patel: When Big Data Becomes More Valuable Than Your Products/Services

Ed: Whys and Hows of Suggested Tiles

JWZ: Wherein I ridicule Facebook some more, then collaborate with the Panopticon

Media Briefing TheMediaBriefing Analysis: Who are the fraudsters costing the ad industry billions? (via blog.aloodo.org)

Jordan Weissmann: One of Today's Pulitzer Prize Winners Left Journalism Because It Couldn't Pay His Rent. Now He's in PR. (via Digiday)

Freddie: the supervillain’s guide to saving the internet

Garett Sloane: Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others (via Technology & Marketing Law Blog) (via Technology & Marketing Law Blog)

Gregory Raifman: How the Advertising Industry Can Get Rid of 'Bad Ads'

MediaPost | MediaDailyNews: Google Names Ad Networks Responsible For Ad Injectors

Google Security PR: New Research: The Ad Injection Economy

Don Marti: Why adtech fraud would make the worst heist movie ever (had to put one from the new blog in here, right?)

Syndicated 2015-05-10 15:07:31 from Don Marti

Why ad blockers don't have to do content marketing

From the Condé Nast "User Agreement & Privacy Policy" page:

The use of Tracking Technologies by third parties is subject to their own privacy policies, not this Privacy Policy, and we have no responsibility or liability in connection therewith. If you do not want the services that Tracking Technologies provide, you may be able to opt-out by visiting http://www.aboutads.info.

Sounds like checking into a hotel and getting this...

Feeding by third-party insects in guest rooms is subject to their own policies, and we have no responsibility or liability in connection therewith. If you wish to opt out of feeding by third party insects, here is the card of a really lousy exterminator we know, who only gets some of them but that's your problem.

Ad blockers don't have to do content marketing, because publishers are doing it for them.

But there's a way for publishers to opt out of the whole tracking vs. blocking race to the bottom, and neither surveillance marketers nor conventional ad blockers have it. More: Ad blocking, bullshit and a point of order

Syndicated 2015-04-19 13:49:00 from Don Marti

The end of Please Turn Off Your Ad Blocker

More news from the ongoing malvertising outbreak.

These aren't skeevy ads on low-reputation pirate sites. These attacks are coming in on big-budget sites such as AOL's Huffington Post, and included in fake ads for real brands such as Hugo Boss. They're using A-list adtech companies. Read the articles. Nasty stuff. The ongoing web ad fraud problem is hitting users now, not just advertisers.

So far the response from the ad networks has been a few whacks at the problem accounts. So I can make the safest kind of prediction: someone made money doing something not very risky, not much has changed, so they'll do it again and others will copy them. Want to bet against me?

Users already trust web ads less than any other ad medium. Malvertising takes a form of advertising that's a bad deal for the user and makes it worse. (If sewer rats are coming out of the commode, users are going to put a brick on the lid. If the rats have rabies, make that two bricks.)

The more malvertising that comes along, the more that the "please turn off your ad blocker" message on web sites is going to look not just silly, but irresponsible or just plain scary. "Turn off your ad blocker" sounds like the web version of "If you can't open lottery-winner-wire-transfer.zip, turn off your antivirus."

Time to rewrite the "turn off your ad blocker" messages and talk about a sensible alternative. Instead of running a general ad blocker (and encouraging the "acceptable ads" racket) or running entirely unprotected, the hard part is just starting: how to educate users about third-party content protection that works for everyone: users, sites, and responsible advertisers.

Bonus links

Sherwin Siy: IP Rights Aren’t a License to Kill Devices (And No, Fine Print Doesn’t Make It OK)

Planet Debian: Joey Hess: a programmable alarm clock using systemd

Calvin Spealman: The Curl Pipe

@feedly: Why we retired the feedly URL shortener

James Gingell: Where Did Soul-Sucking Office-Speak Come From?

Glyn Moody: China Turns From 'Pirate' Nation To Giant Patent Troll

Joe Wein: Disclaimers by spammers

SMBlog -- Steve Bellovin's Blog: If it Doesn't Exist, it Can't be Abused

phobos: Partnering with Mozilla

Eryn Paul: Why Germans Work Fewer Hours But Produce More: A Study In Culture

The Tech Block: The tech worker shortage doesn’t really exist

Heidi Moore: The readers we can’t friend

Lary Wallace: Why Stoicism is one of the best mind-hacks ever devised

Steven Sinofsky: Why Remote Engineering Is So Difficult!?#@%

SysAdmin1138: Application firewalls for your phone

Syndicated 2015-04-18 14:57:06 from Don Marti

It's not about freedom

Doc Searls writes:

We hold as self-evident that personal agency and independence matter utterly, that free customers are more valuable than captive ones, that personal data belongs more to persons themselves than to those gathering it, that conscious signaling of intent by individuals is more valuable than the inferential kind that can only be guessed at, that spying on people when they don’t know about it or like it is wrong, and so on.

I'm going to agree with Doc that these are all good and important principles.

But then I'm going to totally ignore them.

Yes, it is "self-evident" that it's important to behave as a decent human being in online interactions, and in marketing projects. (Complexity dilutes understanding of a system but not moral responsibility for participating in a system. Just because you don't understand how your marketing budget gets diverted to fraud does not mean that you aren't ultimately responsible when you end up funding malware and scams.) Thinking about user rights is important. 30 years ago, Richard Stallman released the GNU Manifesto, which got people thinking about the ethical aspects of software licensing, and we need that kind of work about information in markets, too.

But that's not what I'm on about here. Targeted Advertising Considered Harmful is just background reading for a marketing meeting. And I've been to enough marketing meetings to know that, no matter how rat-holed and digressed the discussion gets, Freedom is never on the agenda.

So I'm going to totally ignore the Freedom side of discussing the targeted ad problem. You don't have to worry about some marketing person clicking through to this site and saying, WTF is this freedom woo-woo? It's all pure, unadulterated, 100% marketing-meeting-compatible business material, with some impressive-looking citations to Economics papers to give it some class.

Big Data proponents like to talk about "co-creating value," so let's apply that expression to advertising. The advertiser offers signal, and the reader offers attention. The value is in the exchange. Here's the point that we need to pick up on, and the point that ad blocker stats are shoving in our face until we get it. When one side's ability to offer value goes away—when a targeted ad ceases to carry signal and becomes just a windshield flyer—there's no incentive for the other side to participate in the exchange. Freedom or no freedom. Homo economicus himself would run a spam filter, or hang up on a cold call, or block targeted ads.

The big problem for web sites now is to get users onto a publisher-friendly tracking protection tool that facilitates advertising's exchange of value for value, before web advertising turns into a mess of crappy targeted ads vs. general filters, the way email spam has.

Syndicated 2015-03-30 14:33:29 from Don Marti

QoTD: Julie Fleischer

Kraft is reinventing marketing around data, infrastructure and content to be more informed, addressable, personal and meaningful. We have invested significant resources in building a proprietary data platform that allows us to know, serve and engage our consumers uniquely and at scale. We have trained our marketers on data literacy and reshaped our agency relationships to capitalize on our infrastructure and the opportunities that exist in today's media landscape to act with agility and purpose. We're creating new capabilities in content creation so that we can tell personal stories and launch experiences that attract and delight our next generation of consumers.

Julie Fleischer

My macaroni and cheese has an awesome surveillance bunker, which fills me with delight.

—nobody, ever

Syndicated 2015-03-08 18:37:20 from Don Marti

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