If users don't care about privacy...
Here's a page from a mailer opposing California's Proposition 46.
If the "privacy is dead" crowd were anywhere near right, the pro-46 mailers would have come out with something like:
"Proposition 46 helps you connect with public and private sector stakeholders and share your love for your favorite health brands!"
But that's not the kind of message that works on regular people. All that connect, share, conversations with brands jive? That only works in Marketing meetings with too few breaks and too much PowerPoint® and CO2.
No on 46: Privacy
George Tannenbaum: Conversations about brands. A Primer.
The Economist: Leaders: Advertising and technology: Stalkers, Inc.
Emerging Technology From the arXiv - MIT Technology Review: The Murky World of Third Party Web Tracking
Adam Tanner, Contributor: Health Entrepreneur Debates Going To Data's Dark Side
In the Pipeline: The Most Unconscionable Drug Price Hike I Have Yet Seen
Paul Scicchitano: Critics Say Big Data May Discriminate