My wife has scored a contract with a second client for her web design business. She is quite stoked.
Her first clients are a folk-rock band, and at the release party for their recently completed CD, the band members publicly thanked Bonita for doing their site. This prompted one of the other women at the party to approach Bonita to do a site for her store downtown.
Word of mouth really is the most effective advertising. The challenge is in getting it to happen.
I'm proud that I got Bonita into using cascading stylesheets. Now she knows a lot more about CSS than I do.
I'm probably going to do a little web application programming to help Bonita out on this job, writing a small program to allow the store owner to easily list her inventory on her site without having to know how to code HTML. Very likely there is some open source application that does this.